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Corporate event sponsorship has become a popular form of marketing in recent years. No longer reserved for-large corporations with big marketing budgets, small and medium-size businesses are increasingly involved in sponsoring community events that enable them to increase visibility and promote brand awareness.

Research has found about 81% of trade show attendees have buying authority and 67% of all attendees represent a new prospect and potential customer for exhibiting companies. This means your company has a fantastic opportunity to showcase and sell your product to a highly engaged target market. More money is being spent on sponsorship worldwide as technology advances and trade shows can now give sponsors even more data and insight into their target market.

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Exposure to your target market

If you sponsor an event where your target market is likely to be in attendance, event organizers will do a lot of the work for you in terms of advertising the event and bringing in attendees. It can be a highly effective opportunity for you to reach your target market. Use prominent signage, eye-catching displays, and professionally produced marketing materials to attract attendees to your booth.

Shows community involvement

Smaller, less expensive event sponsorships enhance your visibility in the community. Sponsoring a community event such as a park cleanup day or food festival helps keep your brand top of mind with customers.

Puts your business in the spotlight

Sponsoring an event helps you stand out from the crowd. It enables you to prominently display your products and marketing materials instead of just handing out your business card. When you sponsor an event, people interested in your product will come to you.

Shows attendees a glimpse into your business

Staffing your booth with employees that perhaps wouldn’t ordinarily be visible to customers helps put a human face on your business. Consider showing a short video that provides a behind-the-scenes look at your company. When customers get to know your business better, they are more likely to remember you.

Heightened visibility

Positive publicity from print and electronic media helps increase the visibility of your company’s products and services. Your brand will benefit from media coverage that otherwise could be prohibitively expensive.

Social media

Consider running ads on social media to alert followers that you will be sponsoring a booth at an upcoming event. Then post photos and live videos while at the event. It’s an effective and fun way to get attention.

Create a lasting impression

With a well-designed event booth, some promotional giveaways, and a lead generation plan, customers will remember your company long after the event is over.

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